Role: Executive Producer
Partner: ENTER
Client: BBDO / SAP
Date: Oct. 2019
Event Description: ENTER teamed up with BBDO and SAP to bring SAP’s new Product ‘Experience Management’ to life by converting an empty NYC lot into useable space for pedestrians for 1 month. The project revolved around 3 phases: Going Green, Better Scenery, and a Better Commute. For each phase we converted the lot to reflect the theme by making a mini park, selfie backdrop and a commuter lounge.
Press:
Responsibilities:
Budget Creation / Management
Oversaw all production / Logistics
Staffing
Oversaw all load-ins/outs and onsite execution